Yalumba:
Embrace Australia

In the second year of our partnership, Yalumba wanted our help to continue boosting brand consideration and perceptions of the premium quality of its wines. We saw that there had been an uptick in engagement with international food content while Aussies were unable to travel abroad, so we explored global flavours through local restaurants, recipes from taste.com.au, and stories from talented sommeliers. Our co-branded content included a bespoke 16-page magazine called Roam and four videos featuring sommeliers talking about food and wine pairing.