Hello there!

My name’s Rich. I am a creative director. I grew up in Perth and then grew up some more in London. I am now continuing the process in Sydney. I was an art director before I was a creative director. And before that, I worked in a jeans shop, poured (and drank) my fair share of beers, and shovelled more than my fair share of horse dung (literally). All of that early experience, to some degree, helped me to graduate with honours from art college.

During my time in the industry, I’ve managed a group of 20+ creatives. I’ve won some big pieces of business and a couple of awards, and lost all sense of dignity along the way. I’ve worked in almost every medium and category. I’ve helped to make and sell video games for Sega and Nintendo, and I've directed the shoot for a catalogue of toasters and kettles – yup, we shot the hell out of that.

I love to help people, business and clients be the best they can be. I care less about titles and more about being in a position to do innovative things with other people who love to do innovative things.