Nivea:
Vogue x Lyn-Al

To help position Nivea’s Black & White Invisible deodorant range as a go-to choice for fashion lovers, we partnered with Vogue Australia’s editorial team and renowned Indigenous fashion designer Lyn-Al Young to create an engaging campaign that highlighted how the product protects even the most delicate fabrics. Together, we designed limited edition product packaging that combined Nivea branding with cues from Lyn-Al’s signature painted silks. Co-branded Vogue and Nivea content exploring Lyn-Al’s creative process across print, digital and video generated additional buzz around the project while also strengthening the brand’s alignment with the best of Australian fashion.